FORMULA 1 DIGITAL EXPERIENCES

FORMULA 1 RECAP!

Purpleglo brought the thrill of Formula 1 to life through a series of high-energy digital activations for YMC, Etihad, and ADIPEC merging innovation, interactivity, and pure racing excitement. From immersive motion games and multiplayer challenges to futuristic AR experiences and custom-built engagement stations, each activation was designed to capture the speed, precision, and competitive spirit of F1. Blending creativity with technology, Purpleglo turned every moment into an unforgettable race-day experience — where audiences didn’t just watch the action, they became part of it.