Art Meets Tech: Marketing of the Future
We typically think of technology as something that makes our lives easier, our health better, and our activities more efficient. However, many of the world's most recent technological innovations are shifting their focus away from utility, and toward art and culture. Many technologies today aim to create immersive sensory experiences that audiences can interact with, enjoy, and remember. Let’s take a look at some of the ways that tech is taking visual art to the next level.
Projection mapping is a process by which a still or animated image is projected onto an irregularly shaped surface, such as a building or a statue, to make it appear as if this image is coming from the object itself. This digital process combines the artistic design and the 3D information of the object: the image is virtually wrapped around the object, and then sent to projectors that illuminate the physical structure to create stunning 3D effects.
Holograms, on the other hand, are life-like animations that appear to be three-dimensional images through a visual illusion called Pepper’s Ghost. This nineteenth-century trick of the eye is based on an illuminated image in a hidden part of the stage being reflected back onto a transparent sheet angled such that the audience can see the image as if it were a real 3D figure.
Interactive screens are another way to bring digital content such as videos, animations, and 3D models to an audience. By supporting multi-touch technology, interactive screens allow multiple users to experience the exhibit at the same time. They can browse through media, play games, or even contribute in real-time to collaborative art.
Now, what does all of this have to do with marketing? As an event technology company, PurpleGlo provides a range of services that will bring innovative experiences to your clients – experiences that they are sure to remember. Technological art can elevate your brand activation events; not only does it bring attention to your company and its products, but it engraves your brand into your audience’s memories. By speaking directly to your clients’ senses, you establish meaningful, long-lasting connections that bolster their engagement with your product in the future.